Notes

Define “Journalism” in 1-3 sentences.

- journalism is the publishing of current events that are news worthyness taht are printed in news paper,internet,or radio



List and describe the six criteria of newsworthiness.



1 timeliness- care for something that is current or recent

2. proximity- how close you are to something such as local news

3. signifgance- major eventsuch as 9/11

4.prominance- famous people and there events

5. unualness- things that dont happen as much but are new worthy

6. human interest- feel good story



What are the advantages of print journalism?

1.

2.

3.

What are the advantages of broadcast journalism?

1.

2.

3.

Why has online journalism (convergent media) become so popular?

ad

super bowl ads

• 1
• sony playstation
• Gamers,football players and boys
• Grown men tackling and fighting over pizza
• Stright on face shot
• live in yours play in ours
• YES, because it shows tackles on the game and with the men
• 2
• Budwieser
• men who drink beer or beer lovers
• horses playing football
• football replay camera
• man hes such a jackass
• NO, not really dont know what beer has to do with horses
• 3
• chrysler
• men or women who like sports cars
• crysler crossfire with a women singing inside
• camera following car driving
• driving love the song is playing
• YES, becasue it makes the car look amazing
• 4
• Pepsi
• people who like pepsi
• ozzy osborn having a bad dream
• camera is shot from side
• ozzy screaming for his wife
• YES, it shows famous people drink it and maybe that makes you want to drink some
• 5
• Fed ex
• people who ship and recieve thing through the mail
• a guy who is trap on a island despritly trying to deliver a package
• head shot
• they will get it to you on time
• YES, because it kind of shows they will do anything to get that package to you
• 6
• Dodge
• peopel who like trucks or need heavy duty trucks
• guy choking on something inside the car and the driver stops and it fly out his mouth
• side shot
• dodgehemi
• YES , shows the truck is built for any condition
• 7
• Gatorade
• people who like gatorade
• micheal jordan playing himself in collage
• basketball view, side view, head shot
• is it in you
• YES, because it shows a legend betting his younger self
• 8
• ESPN
• people who watch sports on espn
• guy who loses his superbowl ring in food while cookin
• head shot
• this is sports on ESPN
• YES, it basically just shows that you wont miss anything about sports
• 9
• H&R block insurance
• people who need or want better insurance
• willy nelson taxes get messed up and he wont make a smooth move
• head shot, side view
• will find what others miss
• NO, i just never get it maybe ther teh best insurance
• 10
• Bud light
• people who like beer
• guy in a clone suit upside down
• side view ,head shot
• think of bud light
• Yes, makes you want to think of something else then a clones but in your face

Advertising Maxium

1. 2 million ( 11.25 million)
2. 35% (34%)
3. 31% (80%)
4.$3500 ($63000)
5.62% (78%)
6.25% (73%)
7.42% (66%)
8.50% (80%)
9.$1500 ($156000)